brand identity systems that scale
by kalin poirier
Build a brand people instantly understand and trust — so you can grow with confidence.
Founders come to me when they’re ready to sharpen their message and express their brand with confidence. Together, we build a clear visual and verbal identity that moves their business forward.
brands I've worked with
WHY BRAND CLARITY MATTERS
Great brands don't get noticed. They get chosen.
When you communicate with clarity and show up with an identity that reflects who you are, the right people will recognize your value — and choose you with confidence.
services
brand transformations
In their own words

Working with Kalin was an absolute pleasure. She got the essence of my brand quickly, and her design was elegant and refined – hard to come by in my experience. But most importantly she’s a wonderful human with a huge heart that infuses both her craft and the way she serves. Hire her!

Mikael Meir
Executive Coach

Working with Kalin felt like having a true partner. She took into account our considerations, which at times where challenging, and brought our collective vision to life - all in a relatively short time frame.

Peter St. Hubert
OliveCorp Software Inc

Working with Kalin on our company's brand identity was nothing short of exceptional. From our first conversation, it was clear that Kalin brings a deep strategic mindset to her work that truly connects with an audience. Every deliverable felt intentional and elevated.

Curtis Lahey
Perii

We couldn't be happier with the results. Working with designers can sometimes be tricky because of creative differences, but Kalin listened to our input and found stunning solutions for each of our requests. We are proud of our branding.

Chantal + Jeff Ballantyne
Ballantyne Builds

Working with Kalin was an absolute pleasure. She got the essence of my brand quickly, and her design was elegant and refined – hard to come by in my experience. But most importantly she’s a wonderful human with a huge heart that infuses both her craft and the way she serves. Hire her!

Mikael Meir
Executive Coach

The attention to detail in Franco is unmatched. It’s clear that this template was built for creators who demand both style and functionality.

Peter St. Hubert
OliveCorp Software Inc

Using Franco has elevated our client projects. Its flexibility and responsive design resonate with our audience and make every project a success.

Curtis Lahey
Perii

Franco gave us the tools to create a site that reflects our commitment to innovation and simplicity. It’s a game-changer for modern agencies.

Chantal + Jeff Ballantyne
Ballantyne Builds

Franco has completely revolutionized our agency’s online presence. The sleek, intuitive design perfectly aligns with our modern branding.

Mikael Meir
Executive Coach

The attention to detail in Franco is unmatched. It’s clear that this template was built for creators who demand both style and functionality.

Peter St. Hubert
OliveCorp Software Inc

Using Franco has elevated our client projects. Its flexibility and responsive design resonate with our audience and make every project a success.

Curtis Lahey
Perii

Franco gave us the tools to create a site that reflects our commitment to innovation and simplicity. It’s a game-changer for modern agencies.

Chantal + Jeff Ballantyne
Ballantyne Builds
A Proven Framework

After years of working with teams around the world, I’ve refined a process that brings focus and meaning to every decision—helping brands become tools for clarity, trust, and sustainable growth.

Your brand should work as hard as you do

With a clear identity and aligned message, your work moves further, your audience understands you faster, and your business grows with purpose. I help you build that foundation.

your next step
Ready to build a brand people choose with confidence?